Sunday, September 14, 2008

Please don't start a run on our bank


I got a message from ING Direct today. It amounts to, "Thank you for not putting all your money in the Bank of Serta."

Dear Customer,

As we enter the final few months of 2008, I want to thank you for your continued confidence in ING DIRECT. Over 700,000 new Savers have joined us so far this year strengthening the bank and their own financial footing through our savings, home mortgage and ShareBuilder investment accounts. Despite a challenging economic climate, our Customer base is 7 million strong and growing.

The consequences of the mortgage meltdown on financial institutions and individuals continue to erode many Americans' dreams. We will continue to stress the right way to achieve home ownership – buying only as much house as you can afford and paying off your mortgage as fast as possible. In return for good credit and prioritizing home investment, ING DIRECT mortgage Customers are rewarded with exceptional rates and a transparent, direct administration process. Rather than selling your mortgage to another bank or investor the minute you get it, we keep your mortgage and service it here. Doing so gives us flexibility to find innovative solutions to help Customers keep their homes during unexpected financial downturns.

While we don’t have an Orange crystal ball, we do expect the economy to remain fragile through 2009. The best course of action for our Customers is to be disciplined: avoid splurging; identify and cut out unnecessary expenses and save for what's essential; and hedge against those tough times. We can all benefit by developing good spending habits: confront - and cut up - credit cards; use your home as a savings vehicle - not as an ATM; and establish and contribute regularly to an IRA or 401(k).

In this difficult financial environment, we work tirelessly to safeguard your deposits, mortgages and investments. Importantly, your deposits are FDIC-insured according to its limits and your investments are SIPC-protected. Our security processes are the best in the business and are in place to protect your savings from those with bad intentions. While we are constantly vigilant, we need your help. Keep passwords to yourself. Never give personal information through an email. And always install both the latest antivirus and anti-malware software on your home computer.

Thank you for your continued trust in ING DIRECT. We will not waver in our promise to provide you with great value, service, security and convenience.

Arkadi Kuhlmann
CEO of Savings

Pretty funny getting that advice from a bank that is constantly trying to get to me to take out a mortgage, and tells me that my "spending power" is $1,000 higher than my actual balance - because that's how much overdraft protection I have. (For a very reasonable interest rate, of course!)


1 comment:

PaulS said...

This guy did sign as an executive concerned with savings, right? I suppose the execs concerned with loan marketing live in a parallel, unconnected universe, no?